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A woman shares an article from the National Medical Association. The article states that the 5 Day deodorants are the most effect with protecting people from perspiration and odor.
This advertisement depicts a young woman walking through an office as men take notice of her. The advertisement contains music and a man narrating the action and speaking to how Diet Pepsi has helped this young woman to be noticed.
The Daily Mail news correspondent Hugh Tomas and Jeffery Bligh provides live coverage of the Mariner 4 satellite and its mission to take pictures of Mars. The commercial advertises the Daily Mail’s ability to provide live coverage of news events 6,000 miles away and that their field correspondents who are oversea can have their article in the paper the following morning.
In a commercial for Midland Bank, words are animated to illustrate their definitions which aids the narrator’s pitch and highlights different parts of financial terminology.
Two men dual with flintlock pistols. The dual ends in a draw as both bullets are stopped by a sheet of plexiglass. The commercial then shows plexiglass being used in commercial products and construction.
A female narrator forecasts a bright future for aluminum as she lists recently developed products that contain aluminum. The commercial concludes with another narrator asking the viewers to choose Alcoa for all their aluminum needs.
A chef shows the audience that he is able keep his food fresh and preserved by using aluminum cans and packaging. The chef also mentions how aluminum is used in agricultural and transportation industries.
A narrator talks about the vital role aluminum plays in the transportation industry. Footage of aluminum vehicles are shown. The narrator talks about how Aluminum Ltd. supplies the majority of the aluminum in the market and is the most active in aluminum research.
Pictures of human hands are shown as a narrator explains how fragile and worn out human hands can be. The commercial then transitions to footage of American Machine & Foundry's automatic machines are shown doing jobs that used to be done by human hands. The narrator states how useful these machines can be to society.
A boy wakes up to find a new jet bike waiting for him. He then goes to fly model airplanes with his dad. As the boy goes home, he notices water skiers, scuba divers, and bowlers. In each scene and place the boy visit an American Machine & Foundry product is featured.
A narrator explain how the Bell Telephone Company was instrumental in the Echo I project. The Echo I satellite allowed for the first wireless telephone call through a satellite. The narrator rejoices at this breakthrough in telecommunications and hypothesis about the future of communication.
A narrator talks about the new machine developed by Bell Telephone Company that allow people to have three-way calls, have work calls forward to a person home phone, and remember frequently used phone numbers.
Advertisement for AT&T, featuring a woman going upstairs and then down again to answer the phone. With an extension phone in the rooms most frequently used, there is no need to "doubleback."
Advertisement for Bankers Trust, featuring a man making a purchase at an antique shop. He tries to pay by check, which the shop owner doesn't accept until the customer presents his Bankers Trust card, which guarantees checks up to $100.
An advertisement for Belvedere cigarettes in which an older, well-dressed woman finds an instant-gift coupon in a pack of Belvederes. The narrator lists many of the possible awards that could be won. The woman says she doesn't I smoke Belvederes because of the coupons, rather, she says, "I smoke them because I like them."
A mother and her daughters go horseback riding through a park. As they are horseback riding a narrator explains how great Camay soap is and footage of the mother using the soap is mixed with footage of them horseback riding. When the horseback riding is finished the mother is greeted by her husband and the family happily drives away.
Advertisement for Citizens Committee to Keep NYC Clean, using an older woman to demonstrate two different scenarios that would cause trash to accumulate in the streets of New York City.
One of 13 episodes in a series, Design With A Camera offers instructions and tips on framing subjects in photography. Joan Jockwig Pearson demonstrates subject placement using drawings and frames of varying sizes to achieve a unique, artistic effect.
A woman takes a bath with Dove Soap and models several different outfits. A narrator explains that if a woman use Dove Soap then it will make her more beautiful in all of her outfits.
Advertisement for Lifesavers Fancy Fruits, the candy that doesn't taste like candy. Several people are shown comparing the taste of the candy to that of real fruit.
Video essay from IU Libraries Moving Image Archive Jorgensen Fellow, Noni Ford. Noni utilizes research conducted in IULMIA's Clio Advertisement Collection, to present a video essay on the use of youth in Pepsi ad campaigns over time.
For more information, see the IU Libraries Blog Post : https://blogs.libraries.indiana.edu/filmarch/2024/02/09/clio-awards-collection-pepsi/
Fresh Deodorant [unknown title] : Pictures of a woman plucking flowers are shown as a narrator state how Fresh does not promise to lead you towards romance.
Ivory Bar "Best for Judy": A little girl ,named Judy, plays house and brings home Ivory soap from her shopping trip. Judy then takes a bath as a narrator talks about how Ivory soap is the best soap for girls and their mothers.
In an episode of the General Electric Theater, a narrator reflects on the rapid expansion of technology during the Gershwin years and how General Electric enable this era of technological expansion.
In this General Electric Theater, the narrator talks about the recent contribution General Electric has made to the aviation, law enforcement, lighting, medical, and cooking industries.
In this episode of General Electric Theater, the General Electric research facility is showcase. Some of the project the facility is working on relate to gas, thermionic conversion, and hypersonic shock tunnels.
On behalf of the American trucking industry Goodyear presents a commercial following the career of an Akron Ohio trucker, Alvin Howler. The commercial show Howler diligently working at his job and the time he spent at the William Way Memorial Driver Training School.
A Goodyear spokesperson talk about how the various Goodyear products are improving society. Some of the products the spokesperson lists are machine belts, flooring, and road paint.
Set in the style of a silent era film a mechanic is told that he needs deodorant by a coworker. As the mechanic walks around town people avoid him because of his smell. He eventually gets some Hour after Hour deodorant which relieves him of his stench.
A woman reflects on how she is able afford her groceries because she got four bars of Ivory Soap for the price of three. As she drives away, she ponders on how great Ivory Soap is.
An advertisement for My Sin by Lanvin in which a male narrator repeats how the product is a "most provocative perfume" over a scene of a couple sitting on the ground surrounded by a black cat and white kittens. The scene ends with a close-up of My Sin perfume and the black cat wearing a heavy necklace. Submitted for the Clio Awards.
An advertisement for the National Life and Accident Insurance Company in which a male narrator in an empty television studio addresses the camera about the company's dependability.
A daughter misses her father when goes on a business trip. Luckily, she and her mother can talk with her father because they used the Bell Telephone Company for their phone call.
Two women seek the affection of a man. The woman who used Phase III soap is victorious and she and the man dance together while the woman without Phase III soap sulks.
A man in a suit steps out of a Plymouth car while he's parked next to a ranch-style house. He starts talking about the great features of the car and its solid build when a copy of him walks on screen and argues with the original version talking. His double says that the car is the perfect performance car and they both go back and forth over the unique features and build of the car. The original opens the door for the double who takes a seat in the car. They both say in unison to camera it is Chrysler engineered.
A lawyer reads a will to the family of the deceased and each family member receives a Pontiac that suits their lifestyle and needs. The exception was the grandson Axel who was denied his Pontiac until he found a job. The lawyer then explains to Axel how a Pontiac is a good metaphor for leading a productive life.
As a woman talks on the phone a rat sneaks into a garbage pile by using a telephone wire. An announcer warns the viewers that the only way to stop a rat is to use a garbage can with a lid.
Rex Marshall tells the audience how electricity is the next step in the evolution of convenience. Marshall also mentions that Reynolds aluminum can be found in electrical appliances featured during National Electrical Week.
A narrator talks about the how quality of Swiss watches as an orchestra plays in the background. All the members of the orchestra wear Swiss watches. The narrator concludes the commercial by urging the audience to buy a Swiss watch for the upcoming holiday season.
A narrator proclaims how the future of Trinidad’s children are secure thanks to the abundant supply of oil off the coast of the island. The narrator explains how Texaco is helping the island by providing education and jobs for the Trinidadians
In this humorous advertisement, from the Clio Awards - 2017 Donation collection, a voice over impersonation of John Wayne commands paperboys who stand at attention as the camera dollies from left to right. The boys march off as the advertisement ends.
Depicts Ansel Adams and Beaumont Newhall, director of Eastman House in Rochester, New York, as they analyze the photographs of such distinguished artists as Edward Weston, Cartier-Bresson, Edward Steichen, Alfred Stieglitz, and others. Mr. Adams explains the development of his own philosophy of photo-poetry and how it has influenced his work.
A cartoon salesman tries to sell a car company cheap steel from China. The car company executives reject the salesman’s for offering them low quality products.
A narrator explains how the United States Navy has been utilizing Westinghouse’s nuclear engines in all their nuclear powered ships. The narrator concludes the commercial by reassuring the audience that they can sleep peacefully knowing that their shores are protected with Westinghouse products.
In this commercial inspired by James Bond movies, a spy infiltrates a train carrying his secret weapon of 007 colognes and deodorants. The spy then defeats the evil mastermind and wins the affection of a beautiful woman. The narrator warns the viewer that anyone that uses the product will have a license to kill women.
An animated advertisement for 3M in which a man in an office tries to avoid social interactions by camouflaging as various objects around him. An offscreen male narrator talks about how workers in many jobs learn that they should stay out of sight and not contribute much in order to stay out of trouble, but 3M encourages employee collaboration and input. The ad concludes with the man being asked for his input on a project, at which point he stops camouflaging himself and begins collaborating. One of the winners of the 1971 Clio Awards.
A woman applies 48 Hour Cologne Deodorant after her shower which allows her to be admire as she walks through the streets. A jingle is sung, and a narrator talks about the benefits of using the cologne.
An advertisement for 5 Day Deodorant Pads in which an offscreen male narrator describes how the pads more effectively cover the armpit with antiperspirant than do roll-on, cream, and spray deodorants. The effectiveness of the different deodorant types is visualized with white paint lines across a black background. Submitted for the Clio Awards.
An advertisement for 7 Up in which a jingle plays over shots of animated graphics and live-action female dancers moving around a psychedelic backdrop of stars, bubbles, and lights. One of the winners of the 1975 Clio Awards.
An advertisement for 7 Up in which an offscreen male narrator describes how the product "freshes up" one during a busy office workday. Shots of 7 Up bottles sitting in office and meeting settings are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen narrator describes the beverage as the perfect sandwich companion over shots of sandwich ingredients stacking atop one another on plates and young people dancing and drinking the product. Submitted for the Clio Awards.
An advertisement for 7 Up featuring the folk music group the Kingston Trio as cowboys in an old western town. The Trio sings about shooting a bartender after he serves them the wrong drink after they request 7 Up. One of the Trio ends up imprisoned in a chain gang as the other two drink bottles of 7 Up nearby. Submitted for the Clio Awards.
An advertisement for 7 Up featuring the folk music group the Kingston Trio in a small mountain town. The Trio sings about buying bottles of 7 Up from a woman selling them outside her shop. A man being chased by a law officer gives the officer some 7 Up to call a truce. Submitted for the Clio Awards.
An advertisement for 7 Up featuring the folk music group the Kingston Trio as circus promoters. The Trio sings to a crowd of patrons about a trapeze artist called "Lovely Louise." One of the trio climbs up a ladder to give Louise a 7 Up, only to fall off in shock upon discovering she looks like a man. Submitted for the Clio Awards. (Note: ad contains an instance of transphobia.)
An advertisement for 7 Up in which an offscreen male narrator describes the product's refreshing features over close-up shots of bottles of 7 Up on ice, an ingredient list on a bottle, and young people smiling and dancing. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen narrator describes how the product is the perfect refresher for a busy business executive's work day over humorously re-appropriated footage from silent-era films. Submitted for the Clio Awards.
An advertisement for 7 Up in which a man and woman are thwarted in their attempts to flirt with each other on a bus and a cafe, before finally meeting in their shared work office and going out to a restaurant. An offscreen narrator repeats how it is "always 7 Up time" and praises the qualities of the product as the man and woman drink bottles of 7 Up at the restaurant. Submitted for the Clio Awards.
An advertisement for 7 Up in which a narrator named Eloise talks about her routine for preparing lunch and a 7 Up before talking on the phone. Still sketches of Eloise by cartoonist George Clark accompany the narration. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen male narrator lists a variety of situations that are perfect for drinking the product, such as sightseeing, friend gatherings, barbecues, etc. Shots of 7 Up bottles in different home and recreational settings are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.
An advertisement for 7 Up in which an offscreen male narrator describes how the product quenches the thirst of suburban homeowners over various scenes of silent-era movie footage. Interspersed among the silent movie scenes are shots of family-size 7 Up bottles sitting in a fridge or standing on a table with glasses for serving. Submitted for the Clio Awards.
An advertisement for sugar-free 7 Up in which an offscreen narrator explains how the product is the latest stage in soft drink evolution. Submitted for the Clio Awards International category.
An advertisement for 7 Up in which an offscreen male narrator describes how the product is perfect for teenagers in various school and recreational settings. Shots of 7 Up bottles in beach, homework, and party contexts are interspersed with stock footage from silent-era movies. Submitted for the Clio Awards.
An advertisement for 7 Up chronicling a woman's life through still stencil portraits as she grows up from 1929 (the year that 7 Up debuted) through the early 1960s, set to the song "Thank Heaven for Little Girls." The ad concludes on an image of the woman entering a maternity ward, while an offscreen narrator urges the viewer to "stay tuned" to part two to find out whether she gives birth to a boy or girl. Submitted for the Clio Awards.
Part two of a two-part advertisement for 7 Up chronicling a woman's life through still stencil portraits from her birth in the early 1940s until her marriage in the 1960s, set to the song "Thank Heaven for Little Girls." An offscreen narrator describes how 7 Up has served three generations of consumers since 1929. Submitted for the Clio Awards.
An advertisement for AC Oil Filters in which a male narrator, accompanied by music, talks about the oil AC "triple trapper" filters over animated images illustrating the various buts of debris and dirt that can enter into an engine. The narrator uses a slight sing song tone of voice. The advertisement ends with a jingle.
An advertisement for AC Spark Plugs in which a jingle is sung by a male voice in a rock n roll style. The singers sings a song describing AC spark plugs over images of various animated cars and spark plugs that look like rocket ships. A man at a drafting table draws diagrams of the spark plugs and "10,000," the number of miles when spark plugs need to be replaced.
An advertisement for AAA life insurance in which a man reads aloud from a newspaper about the new insurance plans as he wanders distractedly through a construction site, barely avoiding various obstacles and dangers. The man asks a female companion whether he needs life insurance just as he is about to walk over an open sewer manhole. One of the winners of the 1975 Clio Awards.
