Shows the general characteristics of elephants, how they are trained, their physical features, food, and methods of eating, drinking, and cleansing themselves. A full-grown elephant is put through a series of tests for a circus buyer, who engages the trainer to condition two young elephants. These are shown learning to stand on their front and hind legs, sit on barrels, walk a plank, ring a bell, and obey other commands.
Examines what has happened in Europe to check the threat of a menancing population growth. Traces the growth of population in Europe from the Middle Ages and suggests that the small-family concept, which began in England in the late nineteenth century, has had more effect on population than any other thing.
Explains that Wellmet House attempts to rehabilitate the mentally ill not by gaining conforming behavior but by helping them relate to other people in natural and unstructured ways. Points out that half of the residents are mentally ill and the other half are college students from nearby universities who staff Wellmet House. Emphasizes the need for each patient to find individual expression. Shows patients and staff at dinner, parties, the local pub, and a house meeting.
A public service announcement for the American Cancer Society in which a doctor walks down a hospital corridor while addressing the camera about how money raised for cancer research is being spent. Submitted for the Clio Awards.
A public service announcement from the American Cancer Society in which a man buying cigarettes from a vending machine is juxtaposed with shots of casino games, rolling dice, and a horse race. The vending machine dispenses a carton of cigarettes as an offscreen male narrator states, "You lose." Submitted for the Clio Awards.
A public service announcement from the American Cancer Society in which a woman takes a shower while an offscreen female narrator urges viewers to give themselves a monthly breast self-examination. Submitted for the Clio Awards.
A public service announcement from the American Institute of Architects (AIA) in which the song "America the Beautiful" plays ironically over still images of trash, poverty, and destitution in an inner city ghetto. An offscreen male narrator says that if the viewer does not think the song and pictures go together, they need to "change the pictures." The narrator states that the AIA is "trying to" enact this change. Submitted for the Clio Awards.
A public service announcement from the Atlantic Richfield oil company (ARCO) announcing their acquisition of Sinclair Oil and phasing out of Sinclair's dinosaur logo. The ad features an animation of a dinosaur telling an ARCO executive that he is retiring to live in Miami. As the dinosaur leaves, an offscreen male narrator states that the end of one era means the beginning of another. Submitted for the Clio Awards.
An advertisement for Beatric Foods Meadow Gold ice cream in which a narrator drops scoops of three flavors of ice cream from the top of the Leaning Tower of Piza in order to determine the bounce quality of each variety, and a boy runs to the bottom and takes one of the scoops into a dish and eats it.
A public service announcement from Stag beer in which a group of elderly women collect and crush aluminum cans, while an offscreen male narrator describes how the company will pay one-half cent per can dropped off at Stag recycling centers. Submitted for the Clio Awards.
A public service announcement from the Citizens for Clean Air in which the close-up and audio of a man breathing overlays shots of cars, planes, factory chimneys, and other sources of air pollution. An offscreen male narrator describes the many kinds of pollutants in the air we breathe and urges the viewer to write to the organization's address. Submitted for the Clio Awards.
Encyclopaedia Britannica Films, Indiana University. Audio-Visual Center
Shows Chilean mountains, deserts, glaciers, mines, ports, pastoral areas, and an estate in the agricultural Central Valley. Here the role of the estate is seen in relation to the visiting owner and his family, the farming population, and Chilean agriculture generally. On the family's return to Santiago, varied aspects of Chile's capital city are featured. Includes some Spanish dialogue.
Erpi Classroom Films Inc., Encyclopaedia Britannica Films, Theodore D. A. Cockerell
Extreme close-ups are used to detail the queen, worker and drone, Ranges from the task of collecting nectar, to feeding the young, air conditioning the hive and swarming to begin another hive. Includes a model of the worker bee.
Traces the important role of the research chemist in developing new products, and the skill of the chemical engineer in planning, constructing, and operating a production plant. The production and use of elemental phosphorus illustrate the role of chemistry in modern life.
An advertisement for General Electric garbage disposals in which an offscreen male narrator describes the disease risk from common houseflies and how the town of Jasper, Indiana eradicated most of their flies through reforming garbage collection and installing GE kitchen disposals. Close-ups of flies and footage of Jasper accompany the narration. Submitted for the Clio Awards.
An advertisement for General Electric in which actor and Native American chief Dan George talks about the significance of Lake Tahoe to his people. An offscreen male narrator discusses how General Electric's sewage treatment systems allow Lake Tahoe to remain one of the cleanest lakes in the world. Submitted for the Clio Awards.
An advertisement for General Motors in which a male narrator describes the company's initiative in designing a windshield that can withstand the impact of stones. Two test drives, first with a regular windshield and the second with GM's more damage-resistant windshield, are demonstrated, and the narrator argues that the new windshields are further proof that GM cares about keeping consumer repair costs down. Submitted for the Clio Awards.